SPORTS PRO 🔵 From the Source | The New Era of Football: Content innovation in the digital world of fandom – SportsPro – Shango Media
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SPORTS PRO 🔵 From the Source | The New Era of Football: Content innovation in the digital world of fandom – SportsPro

Football’s ability to constantly evolve and embrace new innovations has been the foundation for its success. As we see a fundamental shift in consumption habits and fan behavior, this blueprint will be needed once again if clubs, leagues and federations can remain relevant and grow revenues in this new era of football.

In partnership with IMG, we have examined content creation and digital innovation in the current Football landscape that will be crucial in unlocking new engagement opportunities and more diverse revenue streams.

Key points include:

  • Why technological innovation, content creation and data-driven insight are key to engaging a more diverse global fanbase.
  • The innovations that are transforming fan engagement and unlocking new revenue opportunities.
  • How major clubs, leagues and federations are seizing the opportunities created by the digital era of fandom.

Download the full report here.

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